ABOUT
THE STORY CONTINUES
(For those of you who are new... Welcome!)
Enchanted Research is a qualitative research firm based in Chicago. Led by a seasoned researcher with 20 years of experience, our market research firm offers a comprehensive suite of services and methodologies tailored to meet the unique needs of our clients
We excel in uncovering consumer motivations, preferences and trends, providing invaluable guidance to our clients in today's dynamic markets
Enchanted Research specializes in uncovering deep insights for various sectors, including CPG, food & beverage, travel, entertainment, restaurants, technology, financial and retail. We are also adept illuminating insights among generation-based (Gen Z to Boomers) and multicultural consumer segments, especially Asian and Asian American audiences.
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Feel free to get in touch to say "hi" or to learn more about how Enchanted Research can assist with your research needs
OUR RESEARCH
At Enchanted Research, we are passionate about delving deep into the intricate dynamics that govern consumer behavior and market trends. We are driven by the pursuit of understanding the underlying motivations and influences that shape decision-making processes in various industries.
Our collaborations can uncover nuanced insights that are unique to each sector and consumer segment. Our projects will enable you to make informed strategic decisions based on a solid foundation of qualitative market research.
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Choose among a comprehensive suite of online and in-person research methodologies, including focus groups, interviews, online boards, and digital ethnography that strategically uncover consumer behaviors and perceptions for real insights and research-backed recommendations.
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7 Insights About Connecting with Asian Americans
Understanding the nuances of consumer identity is crucial in today's diverse market landscape. A Pew Research study sheds light on a significant trend: 1 in 5 Asian American adults has hidden parts of their heritage to fit into American society. What does this mean for brands and marketers? Delve into the generational and cultural dynamics shaping the Asian American consumer experience. From cultural sensitivity to celebrating diversity, discover how to connect authentically with this vibrant community.
The Benefit of Using Online Discussion Boards
Shaili Bhatt has presented and written extensively on the topic of online discussion communities, particularly in the context of market research. She discusses the benefits of using online discussion boards, highlighting how they can leverage human curiosity and foster meaningful interactions among participants. She also explores the use of projective questions in online research to elicit deeper insights.
Shaili explores the latest technology, tools, and trends for online qualitative research. Her work emphasizes the importance of engaging and educational question design to enhance participant experience and gather rich data.
Wonderment of Experiential Retail
Interactive kiosks that invite shoppers to customize products. Stunning, Instagrammable backdrops. Immersive, game-like experiences to stop and play. Experiential stores of the future are here, generating buzz with exciting and noteworthy components; it’s a welcome contrast from the ongoing losses of physical retail in news headlines. These experiential stores and pop-ups are generating buzz with exciting and noteworthy components; it’s a welcome contrast from the ongoing losses of physical retail in news headlines.
Read more about the trend in this article by Shaili Bhatt!
Tailored Research: Dynamic Markets
In today's fast-paced and ever-evolving business landscape, staying ahead of the curve requires companies to have a deep understanding of their target markets. This is where Enchanted Research comes in, offering tailored research solutions for dynamic markets that empower businesses to make informed decisions and drive innovation.
Learn more in this article written by Shaili Bhatt!